Top Updated SEO Do's And Don'ts To Try Out In 2017-18

Search engine optimization was the key way of drawing visitors to the website and even today it is used as a preferred marketing tool, to get the message across to your potential customers. There are certain elements of search engine optimization which are important from the marketing point of view. Your website's layout, along with the fonts you're using, the images which are being placed, and finally the content in the form of articles which are being added – all have their own individual importance. All these things which you try out are done with a single goal in mind, and that is driving target audience to your website.


Here are top updated SEO techniques you need to try out in 2017-18:

Form Strategy With Your Audience in Mind

The key things you must focus on are what colors to use, what images to opt, and of course words to incorporate, including titles. After all you have to fulfill needs of your audience at any cost! Whatever strategy you are trying to make have to be based on your target audience. Forming a strategy without your audience in mind, is purposeless and a waste of your valuable time.

Make Website Easily Navigable

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Another key thing is making your website easy to navigate. If users can easily find what they are searching you have won half the battle. If they fail to quickly find the information they are seeking they will move away and try to find it on some other website. Your navigational structure should be based on the age, & technical prowess, of your target audiences, and last but not the least the demographics.

Pay Special Attention To Details

Visitors to your website can come from all directions and it's not definite that they will get into your website via the homepage, which was meticulously designed by your best designer. So, check out all the pages of your website and ensure their look and feel is in accordance with the liking of your audience. If you want to make money focus your attention on details. Make clear descriptions on each page, create content based on specific keywords & exclusive for every single page. Make navigation super easy and add a call to action in each page.

Keep Adding More And New Content

Make it a habit to add keyword rich content centered around users on a regular basis. A great option I recommend is to start a blog and keep filling it with new content. Updating your blog no less than three times a week prompts search engines to index your pages frequently, and on top of that motivates audience to repeatedly pay a visit to your website, to find out what new content you have added. It helps engage your audience.

Create Sitemaps

Sitemaps are a wonderful SEO element that makes it easy for the search engines to index your website. By including an XML sitemap you convey to the search engine what pages need to be indexed on priority. Today you have the software and the technology to develop an XML map automatically. So make use of it and let search engines index your website on a regular basis. 

Try To Link With Relevant Websites

The thumb rule when it comes to generating links is to make quality content and which is liked by your potential audience. If others like your content they will really love to link to this content and you will end up earning lots of links in the process. 

Keywords

Pick relevant keyword phrases for your niche. Generate a database of around 100 keywords and then target each of these keywords on each page via unique content. Put keywords inside the body of content, use them as anchor text, and within descriptions for your website. But ensure that keywords used look natural otherwise they will spoil the content. Use them just to make your point. And use them sparingly so that your website doesn't get penalized for keywords stuffing.

Learn And Apply New SEO Tools

Google has a policy that it updates its algorithms on a constant basis so you have to adapt your website as per those changes. Means you have to be abreast with the changes happening and learn all the new techniques being used in search engine optimization. The only way you can do that is by experimenting with latest techniques. My suggestion is to use Google Web-master tool  and Bing Web-master tool as often as possible.

Keep in mind that forming an SEO strategy comes prior to designing a website. And secondly this industry keeps transforming. So, if success is eluding you in the beginning, with time it will come automatically. So no need of getting frustrated. Your focus must be on how to keep your target audience engaged, and offering easy solutions to the problems of your target audience. SEO is a long term strategy and requires constant efforts from your side. So be ready for that!